Top 10: using video to revolutionise your training methods.
So you’re looking at ways to enhance your training methods, increasing the engagement and helping the learning truly stick. Creative and cinematic short films can be used both in a classroom environment and also online to be viewed on computers, tablets and phones, making training resources far more accessible.
So here are ten compelling reasons why professional videos are a top-notch choice for training:
Boost Engagement and Retention: Let's face it, walls of text can be a snooze-fest. Professionally produced videos, with their dynamic visuals, engaging audio, and clear storytelling, grab attention and make learning more enjoyable and memorable. People are far more likely to remember information presented visually and audibly.
Enhance Comprehension of Complex Topics: Trying to explain intricate processes or abstract concepts through text alone can be challenging. Videos can break down these complexities using animations, demonstrations, and real-world examples, making them easier to grasp and understand. Think about showing, not just telling, how a machine operates or a surgical procedure unfolds.
Ensure Consistency and Standardisation: Professional videos deliver the same high-quality information to every trainee, regardless of location or instructor. This ensures consistent training and reduces the risk of misinterpretations or variations in the learning experience. Everyone gets the same foundational knowledge.
Save Time and Resources: While there's an initial investment, professional videos can significantly reduce the time and cost associated with in-person training sessions. You can train a large number of employees simultaneously, and the videos can be used repeatedly, eliminating the need for constant instructor-led sessions.
Improve Accessibility and Flexibility: Videos can be accessed anytime, anywhere, and on various devices. This flexibility caters to different learning styles and schedules, allowing employees to learn at their own pace and revisit information as needed. This is especially valuable for remote teams or those with demanding schedules.
Increase Learner Motivation: Well-produced videos can be more motivating than traditional training methods. The visual appeal and dynamic nature can spark interest and encourage learners to actively participate in the training process. Think about the impact of a compelling narrative or a visually stunning demonstration.
Demonstrate Skills and Procedures Effectively: Certain skills and procedures are best learned through visual demonstration. Professional videos can clearly showcase the correct techniques, safety protocols, and best practices in a way that text or audio alone simply cannot achieve. Imagine learning how to use a specific piece of equipment by watching an expert do it.
Facilitate Onboarding and Knowledge Transfer: High-quality training videos are invaluable for onboarding new employees, providing them with a consistent and comprehensive introduction to the company, its processes, and their roles. They also serve as a valuable resource for knowledge transfer when experienced employees move on.
Track Progress and Measure Effectiveness: Many video platforms offer analytics that allow you to track learner engagement, completion rates, and even assess comprehension through embedded quizzes. This data provides valuable insights into the effectiveness of your training program and helps identify areas for improvement.
Enhance Your Company's Professional Image: Investing in professional-quality training videos reflects positively on your organization. It demonstrates a commitment to employee development and portrays a modern and forward-thinking approach to learning. This can also contribute to a stronger employer brand.
