SECTOR
Challenge
Pukka wanted to emotionally connect with viewers and bring to life the artistry and symmetry at the heart of their brand image. Ultimately, the ambition was to reach a wider global audience, inspiring people to use more plants and herbs in their lives and helping to position Pukka as a leader of herbal health and the wellbeing revolution.
Solution
To make the pukka brand relevant and tangible to audiences we wanted to bring to life the feeling of drinking Pukka Tea. An emotive voiceover combined with beautiful visuals challenged the viewer to awaken their senses through scenes that naturally placed them in nature and truly brought the Pukka ‘Plant Power’ to life. Logistically, the focus was on supporting Pukka’s sustainability mission – including sustainably sourcing all of the props, costumes and minimising the shoot’s overall impact on the environment.
Result
The Feel Your Power campaign significantly increased Pukka’s engagement across all social channels. As well as online, it was shown in cinemas and on billboards across the country. The content performed extremely well online, reaching nearly 7 million viewers. The billboards really helped to spread the Pukka brand identity with an impressive 12 million views.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Contact us.
email@example.com
(555) 555-5555
123 Demo Street
New York, NY 12345
